The Key Lessons from RIM's Struggles

http://www.forbes.com/sites/markevans/2012/07/04/key-lessons-from-rim/

The Key Lessons from RIM’s Struggles

4.7.12

Research in Motion may or may not be in a “death spiral” but the BlackBerry’s maker’s struggles offer important lessons for technology companies looking to stay vibrant, relevant and growing.

Perhaps the biggest lesson is the importance of not being complacent. Industry dominance is great but it doesn’t make a company invulnerable to competition. Technology consumers, particularly in the B2C market, are fickle, demanding and notoriously unloyal.